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HEADLINE: World Series of Poker(R) Available To More Than 200 Stations; Weekly Nationwide Broadcasts Will Introduce WSOP to New Audiences

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Harrah's Entertainment, Inc. today announced the launch of World Series of Poker(R) Radio, the official weekly radio show of the World Series of Poker Presented by Milwaukee's Best Light.

WSOP Radio is produced by Bluff Media and is available to more than 200 stations of the Sports Byline Radio Network. The broadcasts can be heard every Monday from 8 p.m. Eastern Time to 10 p.m. Eastern.

"World Series of Poker Radio is the latest addition to our broadcasting and new media portfolio and opens up a new way for us to connect with our fans and players," said WSOP Commissioner Jeffrey Pollack. "We're now 'on the air' every week with the biggest names in the game, news from the WSOP and insights from top poker analysts."

Listeners can participate in the show by calling 1-866-925-TALK. Guests will include celebrities, past and present WSOP champions, tournament officials and up and coming players from around the world.

World Series of Poker Radio will be hosted by Nick Geber, a regular commentator on "World Series of Poker Live" and three-year host of Fox Sports World TV's "Fox Football Friday." Geber began his broadcasting career at Fox Radio in Los Angeles and has been heard on Sporting News Radio, Sirius Satellite Radio, Sports Byline Radio and the American Forces Radio. He is an avid poker player and regularly plays tournaments and cash games throughout the Los Angeles area.

"I'm very excited to bring poker's 'Major League' to the airwaves," Geber said. "Now sports radio and poker fans can follow and participate in the action of the World Series of Poker every Monday!"

In addition to http://www.worldseriesofpoker.com and http://www.bluffmagazine.com, World Series of Poker Radio can be heard on American Forces Radio affiliates, http://www.sportsbyline.com, Cable Radio Network (CRN) and a variety of local radio affiliates in major markets nationwide, including:

KFCD 990 AM, Dallas
KGOW 1560 AM, Houston
KELA 1470 AM, Seattle
KSLG 1380 AM, St. Louis
WMOH 1450 AM, Cincinnati
KCXL 1140 AM, Kansas City
KSHP 1400 AM, Las Vegas
WSFN 790 AM, Jacksonville
KASR 92.7 FM, Little Rock
KPUA 670 AM, Honolulu
WNKT 107.5 FM, Columbia, S.C.
WXRB 1350 AM, Savannah
KSOO 1140 AM, Sioux Falls
KGNC 710 AM, Amarillo

More stations will be added weekly. World Series of Poker Radio also can be accessed over cell phones using Upsnap beginning January 28.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit http://www.harrahs.com.

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