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HEADLINE: World Series Of Poker(R) Voted Among
Top Sports Leagues in Turnkey Sports & Entertainment Poll
of North American Sports Fans
Body:
The World Series Of Poker Presented by Milwaukee's Best Light
was voted the 11th most admired sports league in North America
in a poll of 12,000 sports fans conducted by the market research
firm Turnkey Sports & Entertainment.
The NFL, Major League Baseball, NBA, NHL, NASCAR, and the PGA
Tour are among the top 10, with the WSOP ranked 11th overall and
ahead of 13 other traditional sports sanctioning bodies, including
the National Hot Rod Association, Indy Racing League, PBA, Arena
Football League, LPGA, the National Thoroughbred Racing Association
and others.
The WSOP was also the only poker franchise among the 24 leagues
in the study.
"We're honored to keep company with the best sports brands
in North America," said Jeffrey Pollack, Commissioner of
the WSOP. "Thanks to our players, sponsors, media partners,
fans and staff, we've entered the mainstream in another new way."
Early last summer, Turnkey polled about 12,000 adult sports fans
in the 47 North American markets that are home to at least one
NFL, NBA, NHL or MLB team. The New Jersey marketing firm asked
questions to measure the popularity and fan loyalty of 122 team
brands, and asked fans to identify up to three leagues they admired
most from a list of 24 U.S-based sanctioning bodies.
The complete Turkey Team Brand Index study can be purchased as
a hardcover book at http://www.turnkeyse.com.
Harrah's Entertainment, Inc. is the world's largest provider
of branded casino entertainment. Since its beginning in Reno,
Nevada, nearly 70 years ago, Harrah's has grown through development
of new properties, expansions and acquisitions, and now owns or
manages casinos on four continents. The Company's properties operate
primarily under the Harrah's, Caesars and Horseshoe brand names;
Harrah's also owns the London Clubs International family of casinos.
Harrah's Entertainment is focused on building loyalty and value
with its customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence
and technology leadership. For more information, please visit
http://www.harrahs.com. More information about the WSOP is available
at http://www.worldseriesofpoker.com
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