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Copyright © 2007 American Digital
HEADLINE: U.S. Playing Card Named Official World
Series Of Poker Supplier
Harrah's License Company LLC, an affiliate of Harrah's Entertainment,
Inc. (NYSE:HET), has named the United
States Playing Card Company and its historic Bicycle brand
an official supplier of the World Series of Poker and to make
its revolutionary new Poker Peek card the official playing card
of the World Series of Poker, subject to regulatory approval.
Under terms of the three year-agreement, USPC will introduce
the Poker Peek face style and a special Bicycle-inspired card-back
design printed on the company's KEM(R) brand card stock - widely
considered the world's finest playing-card material - at the 2007
World Series of Poker Presented by Milwaukee's Best Light.
"As part of this proposed agreement, every table of every
World Series of Poker bracelet event will be supplied - every
day - with a fresh setup of premier quality KEM cards from USPC,"
said Jeffrey Pollack, commissioner of the WSOP. "Our players
deserve the best and this is just one more example of how we are
working hard to provide them with nothing less.
"We appreciate USPC's support of the WSOP and welcome them
to our family," said Pollack.
"We're excited to join forces with the World Series of Poker
to bring this new product to the world's premier gaming event,"
said Kenny Robinson, vice president of global marketing for USPC.
"The Poker Peek used during the WSOP will be the inspiration
for a new deck that will be offered to the public later this year
under our Bicycle brand."
"This is a fun moment in history to bring the 120-year heritage
of the Bicycle brand to the most prestigious poker
tournament in the world," said Rob Clendening, brand manager
for the Bicycle brand. "The WSOP participants will appreciate
the KEM cards on the table, and our millions of consumers worldwide
will recognize and appreciate the Bicycle-inspired card-back design
and innovative new Poker Peek face style."
States Playing Card Company is a global leader in the production
and marketing of playing cards and related products. The Bicycle
brand has been the world's leading playing-card brand for over
120 years, and other well-known USPC brands include KEM(R), BEE(R),
AVIATOR(R) and HOYLE(R). Founded in 1867 as Russell, Morgan and
Co., and based in Cincinnati, Ohio, USPC is a wholly owned subsidiary
of Jarden Corporation.
For more information on the U.S. Playing card Company, please
BEE(R), BICYCLE(R), AVIATOR(R) and HOYLE(R) are registered trademarks
of The United States Playing Card Company.
Harrah's Entertainment, Inc. is the world's largest provider
of branded casino entertainment through its operating subsidiaries.
Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah's
has grown through development of new properties, expansions and
acquisitions, and now owns or manages casinos on four continents.
The company's properties operate primarily under the Harrah's,
Caesars and Horseshoe brand names; Harrah's also owns the London
Clubs International family of casinos. Harrah's Entertainment
is focused on building loyalty and value with its customers through
a unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership.
More information about Harrah's is available at www.harrahs.com.
Information about the WSOP is available at www.worldseriesofpoker.com.
This release includes "forward-looking statements"
intended to qualify for the safe harbor from liability established
by the Private Securities Litigation Reform Act of 1995. You can
identify these statements by the fact that they do not relate
strictly to historical or current facts. These statements contain
words such as "may," "will," "project,"
"might," "expect," "believe," "anticipate,"
"intend," "could," "would," "estimate,"
"continue" or "pursue," or the negative or
other variations thereof or comparable terminology. In particular,
they include statements relating to, among other things, future
actions, new projects, strategies, future performance, the outcomes
of contingencies and future financial results of Harrah's. These
forward-looking statements are based on current expectations and
projections about future events.
Investors are cautioned that forward-looking statements are not
guarantees of future performance or results and involve risks
and uncertainties that cannot be predicted or quantified and,
consequently, the actual performance of Harrah's may differ materially
from those expressed or implied by such forward-looking statements.
Such risks and uncertainties include, but are not limited to,
the following factors, as well as other factors described from
time to time in our reports filed with the Securities and Exchange
Commission (including the sections entitled "Risk Factors"
and "Management's Discussion and Analysis of Financial Condition
and Results of Operations" contained therein): the occurrence
of any event, change or other circumstances that could give rise
to the termination of the merger agreement with Texas Pacific
Group and Apollo Management, L.P.; the outcome of any legal proceedings
that have been, or will be, instituted against the Company related
to the merger agreement; the inability to complete the merger
due to the failure to obtain stockholder approval for the merger
or the failure to satisfy other conditions to completion of the
merger, including the receipt of all regulatory approvals related
to the merger; the failure to obtain the necessary financing arrangements
set forth in the debt and equity commitment letters delivered
pursuant to the merger agreement; risks that the proposal transaction
disrupts current plans and operations and the potential difficulties
in employee retention as a result of the merger; the impact of
the substantial indebtedness to be incurred to finance the consummation
of the merger; the effects of local and national economic, credit
and capital market conditions on the economy in general, and on
the gaming and hotel industries in particular; construction factors,
including delays, increased costs for labor and materials, availability
of labor and materials, zoning issues, environmental restrictions,
soil and water conditions, weather and other hazards, site access
matters and building permit issues; the effects of environmental
and structural building conditions relating to our properties;
access to available and reasonable financing on a timely basis;
the ability to timely and cost-effectively integrate acquisition
into our operations, including Caesars and London Clubs; changes
in laws, including increased tax rates, regulations or accounting
standards, third-party relations and approvals, and decisions
of courts, regulators and governmental bodies; litigation outcomes
and judicial actions, including gaming legislative action, referenda
and taxation; the ability of our customer-tracking, customer loyalty
and yield-management programs to continue to increase customer
loyalty and same store sales or hotel sales; our ability to recoup
costs of capital investments through higher revenues; acts of
war or terrorist incidents or natural disasters; abnormal gaming
holds; and the effects of competition, including locations of
competitors and operating and market competition.
Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only
as of the date made. Harrah's disclaims any obligation to update
the forward-looking statements. You are cautioned not to place
undue reliance on these forward-looking statements which speak
only as of the date stated, or if no date is stated, as of the
date of this press release.
Poker Bonus Code: TPFmy20
Related: See U.S.
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