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Copyright © 2007 American Digital Networks

HEADLINE: U.S. Playing Card Named Official World Series Of Poker Supplier

Body:
Harrah's License Company LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE:HET), has named the United States Playing Card Company and its historic Bicycle brand an official supplier of the World Series of Poker and to make its revolutionary new Poker Peek card the official playing card of the World Series of Poker, subject to regulatory approval.

Under terms of the three year-agreement, USPC will introduce the Poker Peek face style and a special Bicycle-inspired card-back design printed on the company's KEM(R) brand card stock - widely considered the world's finest playing-card material - at the 2007 World Series of Poker Presented by Milwaukee's Best Light.

"As part of this proposed agreement, every table of every World Series of Poker bracelet event will be supplied - every day - with a fresh setup of premier quality KEM cards from USPC," said Jeffrey Pollack, commissioner of the WSOP. "Our players deserve the best and this is just one more example of how we are working hard to provide them with nothing less.

"We appreciate USPC's support of the WSOP and welcome them to our family," said Pollack.

"We're excited to join forces with the World Series of Poker to bring this new product to the world's premier gaming event," said Kenny Robinson, vice president of global marketing for USPC. "The Poker Peek used during the WSOP will be the inspiration for a new deck that will be offered to the public later this year under our Bicycle brand."

"This is a fun moment in history to bring the 120-year heritage of the Bicycle brand to the most prestigious poker tournament in the world," said Rob Clendening, brand manager for the Bicycle brand. "The WSOP participants will appreciate the KEM cards on the table, and our millions of consumers worldwide will recognize and appreciate the Bicycle-inspired card-back design and innovative new Poker Peek face style."

The United States Playing Card Company is a global leader in the production and marketing of playing cards and related products. The Bicycle brand has been the world's leading playing-card brand for over 120 years, and other well-known USPC brands include KEM(R), BEE(R), AVIATOR(R) and HOYLE(R). Founded in 1867 as Russell, Morgan and Co., and based in Cincinnati, Ohio, USPC is a wholly owned subsidiary of Jarden Corporation.

For more information on the U.S. Playing card Company, please visit www.usplayingcard.com.

BEE(R), BICYCLE(R), AVIATOR(R) and HOYLE(R) are registered trademarks of The United States Playing Card Company.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through its operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

More information about Harrah's is available at www.harrahs.com. Information about the WSOP is available at www.worldseriesofpoker.com.

This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies and future financial results of Harrah's. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement with Texas Pacific Group and Apollo Management, L.P.; the outcome of any legal proceedings that have been, or will be, instituted against the Company related to the merger agreement; the inability to complete the merger due to the failure to obtain stockholder approval for the merger or the failure to satisfy other conditions to completion of the merger, including the receipt of all regulatory approvals related to the merger; the failure to obtain the necessary financing arrangements set forth in the debt and equity commitment letters delivered pursuant to the merger agreement; risks that the proposal transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the merger; the impact of the substantial indebtedness to be incurred to finance the consummation of the merger; the effects of local and national economic, credit and capital market conditions on the economy in general, and on the gaming and hotel industries in particular; construction factors, including delays, increased costs for labor and materials, availability of labor and materials, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; access to available and reasonable financing on a timely basis; the ability to timely and cost-effectively integrate acquisition into our operations, including Caesars and London Clubs; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales or hotel sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents or natural disasters; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

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