(Click Here for the Latest Online Poker News Stories)
Copyright © 2006 Media Week
HEADLINE: Maxim to carry monthly poker magazine
Author: Robin Parker
Body:
Dennis Publishing's men's magazine Maxim is to carry
a monthly 16-page mini-magazine dedicated to poker.
The publisher developed Total Poker after discovering that poker
was a close second behind football as readers' favourite pastime.
Designed and written to look like a mainstream men's monthly,
the title will appear with the November issue, which goes on sale
on 26 October. It will cover poker strategy and advice for beginners
and amateurs. Bound into Maxim's centre pages, it will be one
inch smaller than the main magazine and printed on glossier paper.
The launch is the first major addition to Maxim since Derek Harbinson
joined as editor in July, and comes ahead of planned changes in
the new year.
Total Poker will be produced and edited by staff from Dennis'
gambling team and its launch marks the first time that one Dennis
division has published regular content for a product in another.
Dennis' gambling division also publishes the older mainstream
poker magazine Poker Player and premium title Inside Edge, as
well as the broader-pitched Total Gambler and Sportsbook, a title
published on behalf of online betting company Sporting Bet.
Exclusive Poker
Room Bonus - 40% up to $200
Related: See U.S.
Poker Rooms
Article
downloaded from the World Wide Web on Oct 10, 2006:
http://www.mediaweek.co.uk/news/index.cfm?
fuseaction=details&nNewsID=597436 |
(Click Here for the Latest Online Poker News Stories)
|
