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Copyright © 2006 Online Gambling
Insider
HEADLINE: Online
Poker Giant To Enter Sports Betting Market
Body:
Party Gaming has announced that it is on the acquisition trail
with the purpose of expanding into the sports betting market.
The online
poker giant will fund acquisitions through the proceeds of
a bond issue that may yield as much as £500m...
And rumors are that the first acquisition will be a private European
sports betting operator, but it will be a relatively small deal.
In the light of recent concerns surrounding the future of online
gambling in the US, Party Gaming's share price took a hit. Party
has also responded to these concerns and made it clear that they
will not accept bets from US customers, a similar stance to other
UK based companies like Ladbrokes.
The success of the Soccer World Cup for sports betting operators
has given Party more than enough reason the explore the sports
betting market. Combine this with a massive customer base on their
books, and it makes perfect sense to diversify. Many poker operators
also reports a drop in activity during the Soccer World Cup, which
adds further impetus to the strategy.
Sports betting will continue the diversification of PartyGaming
after they successfully , after introduction of an integrated
blackjack game and the launch of their backgammon site.
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