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Copyright PR Newswire Association LLC.
January 14, 2006
HEADLINE:
Jeffrey Pollack Named Commissioner of World Series of Poker(R);
Expanded Title Sharpens Focus on Community Building
Body:
Harrah's Entertainment, Inc. today announced that Jeffrey Pollack,
vice president of sports and entertainment marketing for subsidiary
Harrah's Operating Company, Inc., is taking on the added role
of commissioner of the World Series of Poker, subject to the receipt
of any necessary regulatory approvals.
"The World Series of Poker is a unique event in the gaming
and sports industries and, as such, requires special oversight
and management," said Ginny Shanks, Harrah's senior vice
president of brand management. "Designating Jeffrey as commissioner
will further empower him to develop a strong sense of community
among our players, tournament organizers, event staff, media partners,
sponsors, licensees, and corporate management team."
Pollack is the first commissioner in the tournament's 36-year
history.
The World Series of Poker, the world's richest and most prestigious
poker event, will take place next summer at the Rio(R) All-Suite
Hotel & Casino in Las Vegas. During the 2005 World Series
of Poker events, more than $52 million in prize money was awarded
in the Main Event alone, and every player who advanced to the
final table won at least $1 million. The World Series of Poker
is televised exclusively on ESPN.
Harrah's Entertainment, Inc. is the world's largest provider
of branded casino entertainment through operating subsidiaries.
Since its beginning in Reno, Nevada, 68 years ago, Harrah's has
grown through development of new properties, expansions and acquisitions.
Harrah's Entertainment is focused on building loyalty and value
with its customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational
excellence and technology leadership.
More information is available at http://www.harrahs.com and http://www.worldseriesofpoker.com
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