Online Poker at The Poker FatherOnline Poker - - "Keep your friends close, but your Poker Friends Closer" Online Poker - - "Keep your friends close, but your Poker Friends Closer" The Poker Father Online Poker Site

Online Poker News Archives - January 4, 2006

(Click Here for the Latest Online Poker News Stories)

Copyright 2005 Technology Marketing Corp

January 4, 2006

Internet boost for poker punters

(The Birmingham Post Via Thomson Dialog NewsEdge)Thanks to the internet and television, poker exploded outside its US homeland in 2005, and PartyGaming chief executive Richard Segal sees technology boosting that boom further in 2006.

Internet poker took a firm hold in 2005, sparking three big London stock market flotations, generating revenues of around $2 billion and launching games and books that are now topping Christmas lists around Europe.

Party Gaming takes about half of that $2 billion pot, and it has big plans for further growth. The company is assessing acquisitions and everything from mobile phones to interactive television to access more players.

"The beauty of it all is that we've invented nothing new," Mr Segal said at PartyGam-ing's London headquarters. "We're just taking games that have been around for decades and putting them in people's homes."

After a high-profile pounds 4.6 billion flotation in June, the owner of PartyPoker and Starluck Casino saw its market value soar to over pounds 7 billion.

Cautious words in a September trading statement sent its shares into a dizzying fall, from which it has finally recovered by taking a more aggressive stance against its competitors.

This year, PartyGaming plans to launch its new PartyCasino site to run alongside its existing Starluck Casino, as well as two new games.

"There will be two new products next year," said Segal. "In the first half there will be a person-to-person skill game and in the second half there will be another more akin to casino."

Party Gaming will also launch a "shared purse", which will help players switch from game to game.

"If you want to go from playing on Starluck Casino to PartyPoker, it's currently the equivalent of going from eBay to Amazon," said Segal. "It's not just one click away, but that will change."

Apart from making life easier for players, the shared purse will make it easier for PartyGaming to cross-sell its various games to them.

Party Gaming gets 80 per cent of its revenues from the United States, where poker inhabits a grey area on the fringes of legality. But in the second half of 2006, PartyGaming plans to launch its games in six new currencies and languages.

"From an investor's point of view, it will do us well to reduce our dependence on the United States market," said Segal.

But he sees problems in Asian expansion with the regulatory environment, low penetration of broadband Internet and credit cards and with fraud. "I think Asia is more medium-term than short-term," he said.

Although casino games and sports betting are transferring to mobile phones successfully, poker is proving problematic because the games can take longer, during which time mobile signals can fail.

"A sports bet is very easy to place - it's just one text each way.," said Segal. "But imagine you're playing poker and have a royal flush in your hand, and then you lose connectivity. We don't want disgruntled customers.

"It's early days, and we're still looking at test results, but the indications are not getting us over excited about mobiles," he added.

Digital television, by contrast, is proving a promising medium on which players might soon interact.

PartyGaming has been criticised by some analysts for being too poker-focused and lacking the opportunities for cross-selling.

"We think cross-selling is important, but we're not obsessing about whether one of those products is sports betting," said Segal.

Asked whether PartyGaming was looking to buy a sports betting operation, he said they were not interested in acquiring companies that took sports bets from the United States, but they would consider opportunities elsewhere.

"In an average week, I get one knock on the door, and in a busy week, three. But that's excluding the banks trying to make deals happen," he added.

We're just taking games that have been around for decades and putting them in people's homes

Downloaded from the World Wide Web on January 4, 2006:

(Click Here for the Latest Online Poker News Stories)


Online Poker Offers you CANNOT REFUSE

Last Updated:

Online Poker Offers YOU CANNOT REFUSE!

Help The Poker Father and WIN $100


Click here to play!



play online poker



The - Online Poker Site The - Online Poker Site The - Online Poker Site
The - Online Poker Site

Online Poker | Poker Bonus | U.S. Poker | Poker News | Poker Games | Casino Games |Poker Rules | Poker Tips
Poker Strategy | Poker Books | Poker Movies | Poker Banners | Partners | Poker Supplys | FreeRoll Poker
Poker Lessons | Poker Glossary | Security | Who We Are | Link Directory | Contact Us | Site Map

Didn't find what you are looking for - try Google, Open Directory Project or Yahoo! Directory is an independent online poker information website not affiliated with any poker room.
Copyright © 2005-2011 The Poker Father Online Poker Site - All Rights Reserved.

The - Online Poker Site