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Poker News: February 28, 2006

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Copyright © 2006 Bell Globemedia Publishing Inc.

In 2005 It is Estimated That Gambling on Online Poker Websites Was Worth More Than USD 60 Billion

Research and Markets has announced the addition of Online Poker - Driving Gambling To New Heights to their offering.

Online poker is the perfect symbiosis of two mega trends in the gambling industry: online gambling and poker. What began as a radical innovation in the industry in the US is now a massive internet phenomenon with tremendous revenue and growth potential. The amount gambled on poker websites around the world is estimated to be more than USD 60 billion for 2005.

More than 60% of the industry experts surveyed believe that online poker will be the dominant offer in online gambling in 2-3 years.

75% of the industry experts surveyed believe that the annual global rake/commission in the 2-3 years will be more than USD 4 billion.

Online poker has attracted the interest of the global business and finance community. Betting heavyweight Sportingbet recently bought poker site Paradise Poker for about USD 300 million.

This study considers the increasingly challenging nature of the market. With decreasing revenues per active player and growing competition, the poker operators must find successful strategies for the future.

Among the Key business strategies recommended for the future by industry players, are the creation of poker networks, the entry into the market by more betting brands such as Ladbrokes, and the consolidation of poker sites.

Topics Covered

1 Executive summary

2 Online poker -Symbiosis of the two current mega trends: online gambling and poker

2.1 One of the most talked about phenomena in the gambling industry

2.2 Poker as part of the growing online gambling market

2.3 The poker boom

2.4 What makes online poker so successful -Major success factors

3 The growing online poker market

3.1 Market size and revenues

- Amounts wagered and revenues made

- Forecast for 2005

- Top geographical regions

3.2 Who are the poker players?

- Demographics and motivation

3.3 Business model of poker sites

- Revenue streams

- Cost elements

3.4 Elements of good poker sites

3.5 Managing business risks specific to online poker

4 Overview of relevant online poker sites

4.1 Most important criteria for evaluating poker sites

4.2 Evaluation and analysis of leading online poker sites

4.3 Case Study -Paradise Poker

4.4 Kahnawake/Canada -Home of online poker sites

5 Entertainment and poker -The perfect match

5.1 Poker -The new star in movies and on TV

- Examples of successful Poker TV coverage

5.2 Good Entertainment needs stars and heroes -Poker can provide plenty of both

6 Software providers

6.1 Market situation and business model

6.2 The most important factors in evaluating online poker software

6.3 Overview of major software suppliers

7 Future development

7.1 Growth estimates

7.2 Successful strategies for the future

7.3 Networks

7.4 Big brands moving into the online poker market

7.5 Acquisition, mergers, and consolidation -Where to grow?

- Multiples of the Sportingbet/Paradise Poker deal

7.6 Europe -Liberalization and increasing media coverage

7.7 Asia -Billions of potential users, gambling mania, and an increasing Internet penetration

7.8 Alternative investment opportunities -Participating in the poker boom

8 Recommendations

8.1 Recommendations for existing online poker operators

8.2 Recommendations for potential new market entrants such as state lotteries and media companies

8.3 Recommendations for financial investors

9 Methodology

10 Appendix

Companies Mentioned

- American Gaming Association - Anheuser-Busch - Apex Poker Network - Bellagio Casino - BetandWin - Betfair - Boss Media - Bravo Network - Cassava Enterprises - Challenge TV - eBay - Empire Poker - ESPN - European Poker Tour - Eurosport - FHM - GAT - Golden Palace - Harrah's - IGGBA - IGlobalMedia/Partygaming - International Poker Federation - - IntertopsPoker - KahnawakeGaming Commission - Ladbrokes Poker - Merrill Lynch - Microgaming - Pacific Poker - Paradise Poker - PartyPoker - Pizza Hut - Playtech - Poker Rook - PokerStars - PricewaterhouseCoopers - Random Logic - Sportingbet - Sunset & Vine - Travel Channel - TribecaTables - Ultimate Bet - Victor Chandler - WagerLogic - WagerWorks - World Poker Tour - World Series of Poker - Yahoo

For more information visit

Research and Markets
Marie Tuck
Fax: +353 1 4100 980

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