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Online Poker News Archives - September 14, 2005

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Copyright 2005 PR Newswire Europe Limited

September 14, 2005

America's Largest Poker Brand, Sets New Standards in the UK

WPT Enterprises, Inc. (Nasdaq:WPTE) today announced the UK launch of its WORLD POKER TOUR(TM) (WPT) branded real-money gaming website. makes participation in the WPT phenomenon possible the world over. The website serves to compliment its unprecedented poker broadcast success, professional merchandise range, UK mobile phone gaming and the renowned WPT Boot Camp.

So far the UK poker phenomenon has been dominated by purely online play, but America's largest poker brand brings with it a series of high-stakes poker tournaments aired on TV all over the world, professional training, educational poker games, fun gadgets/toys and professional quality home play equipment., WPT is offering free entry to a Level 1 Satellite Tournament, giving players the chance to earn their way into a $5000 - $15000 World Poker Tour Tournament. Historically WPT tournaments have been populated purely by professional players due to the large buy in amounts and standard of play, now people can improve their game online/ on their phone/ or on a hand held game and compete online.

Broadcast in over 160 countries and territories, WPT has a huge following and is the highest rated show on the Travel Channel in the US. In the UK WPT is screened on the Challenge TV channel and WPT is currently in talks with other TV channels to introduce WPT to prime time screening, which will further heighten interest in the game. offers players unique promotions based on the WPT franchise, creating a seamless community between internet and television. According to Steve Lipscomb, President and CEO of WPT Enterprises, Inc, "WPT aims to be the 'People's Choice' for poker. We want to give our players every opportunity to participate in the entire WPT experience, which is why our online players will be afforded premiere opportunities to enter WPT land-based tournaments as well as WPT Invitational events."

WPT Quick Fact File

- World Poker Tour is a series of high-stakes poker tournaments televised in over 160 countries and territories

- WPT has a UK online site -

- WPT has its own mobile play game in the UK

- Aside from the Travel channel, WPT is negotiating with a major UK broadcaster to bring WPT to UK screens very soon

- WPT has professional, educational and 'gadgety' merchandise ranges

WPT Boot Camps are famous in the US. Professional players teach you how to play like a pro in a two or three day retreat package. WPT Boot Camp plans to move to the UK, January 2006.

Regulation: In order to provide a safe and secure experience to its players, offers a fully regulated online gaming experience. is hosted out of Alderney, in the British Channel Islands, and is regulated by the Alderney Gambling Control Commission. The system is rigorously tested and monitored to ensure that the player, has a fair and secure experience. features a customised version of the WagerWorks Poker Software. Designed with WPT's guidance, the software showcases a completely new graphic package to match the WPT television experience as well as advanced game features catering to the avid poker player.

About WPT Enterprises, Inc.

WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the WORLD POKER TOUR(R), a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 100 countries and territories globally. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to The company is also engaged in the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. Media information can be found online at:

About WagerWorks

WagerWorks develops, markets and operates a complete Internet gaming solution that enables established consumer-oriented companies to leverage their operating expertise and brand equity online. As a veteran of the traditional casino industry, WagerWorks adheres to the highest standards imposed by the various regulatory and control authorities. Founded in April of 2000 the company has implemented a broad line of products with unparalleled integrity and unmatched quality. With premier titles such as Monopoly (TM), Wheel of Fortune(R) and a robust Multiplayer poker product, WagerWorks is the industry leader in creating casino games.


The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by WPT Enterprises, Inc.) contains statements that are forward-looking, such as statements relating to the expansion of WPTE's brand licensing, the development of new television and film projects, the development of WPTE corporate sponsors and other business development activities, as well as statements regarding other capital spending, financing sources and the effects of competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of WPTE. These risks and uncertainties include, but are not limited to, WPTE's significant dependence on the Travel Channel as a source of revenue; the potential that our television programming will fail to maintain a sufficient audience; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; the risk that WPTE may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team.

For more information, review WPTE's filings with the Securities and Exchange Commission.

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