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Copyright 2005 eMediaWire

October 26, 2005

HEADLINE:
Poker’s Biggest Prize - $100 Million Could Be Won In A Single Hand Of Poker. Prize is Reinsured by National Indemnity Company, a Subsidiary of Berkshire Hathaway Inc.

BODY:
Cinda Ltd. is producing the world's most exciting poker tournament, in which someone could walk away with a $100,000,000 Jackpot Prize.

In a move that will send shockwaves throughout the poker world, poker tournament producer Cinda Ltd. today unveiled its latest poker innovation - a poker tournament that will include huge jackpot prizes. This unique tournament will likely produce some of the most thrilling poker action ever seen. Entrants to the tournament – in addition to winning an impressive purse – could walk away with a monstrous $100 Million Jackpot Prize.

The “Noble Poker $100 Million Mega-Tournament” will begin similar to other tournaments until players reach the final table. Should any player during the final table hit a Royal Flush of Spades, they will be awarded the $100 million jackpot.

Other hands occurring at the final table will receive significant jackpots as well. For example a player drawing a Straight Flush will win $750,000 and if someone holds a “Four-of-a-kind Kings” they will walk away with an extra $500,000 prize.

These jackpot prizes are in addition to any winnings that players have in the tournament. The ‘Jackpot Hands’ are sure to add a lot of excitement to the already thrilling Final Table action.

In order to guarantee the payment of such exciting jackpot prizes, Cinda entered into insurance agreements with ASU International, a subsidiary of HCC Insurance Holdings (NYSE: HCC), and National Indemnity Company, a subsidiary of Berkshire Hathaway Inc. (NYSE: BRKa). The $100 Million Jackpot Prize is reinsured by National Indemnity Company - one of the few insurers in the world that could guarantee such a large prize.

In order to make sure this event will be a world class event, Cinda has recruited former WSOP tournament director Matt Savage as tournament director. “It is difficult to come up with innovations that add excitement to the game of poker, but the unique “jackpot hands” concept is just such an innovation”, said Tournament Director Matt Savage. “It’s difficult to beat the WSOP in terms of excitement, but I think we’ve succeeded in this capacity”

Cinda has also recruited a world class online sponsor to back this exciting event. Noble Poker - www.noblepoker.com - is the tournament’s exclusive online sponsor. Noble Poker is owned and operated by Empire Online (EOL.L), one of the leading online poker operators in the world. Noble Poker also acquired the tournament’s naming rights and has aptly named it “The Noble Poker $100 Million Mega Tournament”.
“The concept behind the $100 Million Extravaganza is an innovative way to draw players from across the world,” said Noam Lanir of Empire Online. “We’re wondering how someone could maintain a poker face if they’re holding a Royal Flush at the final table.”

More information about the “Noble Poker $100 Million Extravaganza” can be found at www.noblepoker.com.

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