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PR Newswire US

March 21, 2005 Monday 11:11 AM GMT

HEADLINE: World Poker Exchange Boasts Matt Savage and Exclusive as Part of London Open Tournament

DATELINE: ANTIGUA, England March 21

BODY:
World Poker Exchange has engaged poker legend Matt Savage as tournament director of the Aug. 3-6 London Open. The gaming and lifestyle event, produced by one of the world's fastest-growing online poker sites, will incorporate an exciting array of lifestyle events framed by the allure of United Kingdom landmarks.

"Destination poker tournaments such as this signature World Poker Exchange competition are the future of this game. Europe is experiencing a huge boom in interest and play, both on-line and off line. My involvement is especially exciting as World Poker Exchange is both bringing poker to the center of this continent and establishing a more sophisticated expectation with players in the global poker arena," says Savage.

The World Poker Exchange is elevating poker tournaments to an entirely new level with this summer's highly anticipated event. Every element of the London Open will convey the organization's distinctive approach from the setting at the Old Billingsgate Market -- a nineteenth century landmark building in a prime position on the River Thames with views across to Tower Bridge, London Bridge and the South Bank -- to the celebrity mix and memorable atmosphere. Designed to be the first lifestyle poker tournament of its kind, The London Open incorporates exclusive outings each night of the tournament and will feature a $2 million prize pool. Among the evening excursions are a Kensington Palace private tour, backstage passes for The Producers, a champagne reception in the Millennium Wheel, a private tour of Saatchi gallery, and a Savile Row custom tailor tour.

Haden Ware, CEO of World Poker Exchange, explains "By including the impressive array of exclusive, non-poker activities for the players and their guests, the World Poker Exchange London Open marks a new era in gaming and truly makes the London Open a lifestyle tournament. Not only do we envision the London Open to become a perennial event that will be part of the professional circuit for years to come, but a unique holiday opportunity for the players' loved ones to also share. The participation of Matt Savage as our tournament director further reflects our commitment to host the most professionally run tournament possible at the heart of the overall event."

The offline poker tournament will be held in conjunction with marketing partner, FHM UK, and The Bravo Channel, the UK's leading men's entertainment network. The event promises to attract both world-renowned poker players and international celebrities. The overall tournament will be filmed as a primetime TV special, World Poker Exchange London Open which documents the highs and lows of 10 FHM qualifying players as they play for the $2 million prize pool. It will be broadcast on Flextech's Bravo and freeview channel Ftn, in addition to multinational syndication.

About World Poker Exchange

The World Poker Exchange ( http://www.worldpx.com/ ) is a licensed and regulated multi-player internet poker room that has served the online community since the outset of online poker play. Based in Antigua and established in spring 2001, World Poker Exchange is one of the world's fastest growing online poker sites.

CONTACT: Leslie Galerne of Rogers & Cowan, +1-310-854-8198,
lgalerne@rogersandcowan.com , for World Poker Exchange

Web site: http://www.worldpx.com/

SOURCE World Poker Exchange

URL: http://www.prnewswire.com

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