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Copyright 2005 Business Wire, Inc.
Business Wire
June 20, 2005 Monday 2:09 PM GMT
HEADLINE: Research and Markets: Online
Poker -- Driving Gambling To New Heights
BODY:
Research and Markets (http://www.researchandmarkets.com/reports/c19515)
has announced the addition of Online
Poker -- Driving Gambling To New Heights to their offering.
Detailed industry report includes results of a survey conducted
among industry experts featuring gambling's hottest topic.
Gambling reinvents itself constantly, and online poker is the
product that seems to be the current guarantor of future growth.
Online poker is the perfect symbiosis of two mega trends in gambling:
online gambling and poker. What began as triumphant advance in
the US is now leading to a global poker wave on the Internet with
tremendous potential.
-- The amount gambled on poker
websites around the world is estimated to be more than USD 60
billion for 2005.
-- More than 60% of the industry experts surveyed believe that
online poker will
be the dominant offer in online gambling in 2-3 years.
-- 75% of the industry experts surveyed believe that the global
annual rake/commission in the 2-3 years will be more than USD
4 billion.
An important reason for the rapid growth of online poker is the
increasing number of successful TV shows featuring poker. There
are many examples of successful poker
TV coverage, among them the World Series of Poker on ESPN, Celebrity
Poker on Bravo, and the European Poker Tour on Eurosport.
Online poker has
also gone up in the estimation of the global business and financial
community. Betting heavyweight Sportingbet just recently bought
poker site Paradise Poker for about USD 300 million -not a bad
price for a site launched in 1999, but more than 53% of the experts
surveyed believe this price to be appropriate.
But this study also points out that the online
poker market will become a tougher market in the future. With
decreasing revenues per active player and growing competition,
the poker operators have to find successful strategies for the
future. The industry insiders surveyed recommend as the most important
strategies for the future the creation of poker networks, the
entry into the market by more betting brands such as Ladbrokes,
and the consolidation of poker sites.
When it comes to geographical expansion, Europe seems to be the
place to go; 52% of the experts believe that Europe offers the
greatest future potential for online
poker. Market leader PartyPoker, for example, is planning
to launch its presence on television throughout Europe very soon
and already operates its site in one other language besides English
-German.
Companies mentioned include:
-- American Gaming Association
-- Anheuser-Busch
-- Apex Poker Network
-- Bellagio Casino
-- BetandWin
-- Betfair
-- Boss Media
-- Bravo Network
-- Cassava Enterprises
-- Challenge TV
-- eBay
-- Empire Poker
-- ESPN
-- European Poker Tour
-- Eurosport
-- FHM
-- GAT
-- Golden Palace
-- Harrah's
-- IGGBA
-- IGlobalMedia/Partygaming
-- International Poker Federation
-- InterPoker.tv
-- IntertopsPoker
-- KahnawakeGaming Commission
-- Ladbrokes Poker
-- Merrill Lynch
-- Microgaming
-- Pacific Poker
-- Paradise Poker
-- PartyPoker
-- Pizza Hut
-- Playtech
-- Poker Rook
-- PokerStars
-- PricewaterhouseCoopers
-- Random Logic
-- Sportingbet
-- Sunset & Vine
-- Travel Channel
-- TribecaTables
-- Ultimate Bet
-- Victor Chandler
-- WagerLogic
-- WagerWorks
-- World Poker Tour
-- World Series of Poker
-- Yahoo
For more information visit http://www.researchandmarkets.com/reports/c19515.
CONTACT: Research and Markets Laura Wood press@researchandmarkets.com
Fax: +353 1 4100 980
URL: http://www.businesswire.com
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