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Copyright 2005 MediaWeek

December 6, 2005

HEADLINE:
Future unveils plans for World Poker Tour title

Author: Kevin May

Body:
Future Publishing has finally revealed details of its widely rumoured plans for a new poker title to tap into the growing gambling market.

World Poker Tour: The Official Magazine will be the first magazine sanctioned by the World Poker Tour brand, which has built a major following in recent months in the UK after securing a high profile slot on the newly launched ITV4 digital channel.

The magazine will launch in February 2005 and join Future's Online Gambling magazine, a monthly title distributed to 350,000 readers of the publisher's technology titles.

Each month World Poker Tour will include a focus on the personalities on the programme and poker tips written by the WPT Academy.

Dom Beaven, publishing director of World Poker Tour: The Official Magazine, said: "They don't come any bigger than World Poker Tour in the world of poker, and working with WPT Enterprises on this official tour magazine is a major initiative for Future.

"With total access to the biggest tournaments and best-known players – the official magazine will bring an insider's view of the Tour to poker enthusiasts and give them the tools to perfect their own game right from the pros they see on the WPT TV show."

The show has already made stars of players such as Daniel Negreanu and Gus Hansen since it launched with what has become an annual prize fund of $100,000.

Steve Lipscomb, chief executive of WPT Enterprises, said: "World Poker Tour is the global leader in poker and we have big plans for 2006 in the UK.

"Future's official title will bring all the thrills of our Tour to the UK's ever growing community of poker players."

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