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Copyright 2005 Business Wire
August 13, 2005
HEADLINE:
Activision Unveils World Series of Poker® Video Game
BODY:
Activision, Inc. (Nasdaq:ATVI) will unveil a sneak preview of
the highly anticipated World Series of Poker video game based
on the widely popular World Series of Poker (WSOP) Tournament
at this year's Lifestyle Show in Las Vegas on July 6 - 10.
Activision will develop and publish the World Series of Poker
video game for PlayStation®2 computer entertainment system,
PSPTM (PlayStation®Portable) system, Xbox®, Nintendo GameCubeTM
and PC featuring the likenesses of poker professionals participating
in the 2005 WSOP Tournament. The game will offer players a truly
unique experience unlike any other poker video game on the market
today. The video game is expected to be available at retail stores
nationwide later this summer.
"The World Series of Poker is the world's premier poker
event, drawing thousands of entrants and millions of viewers worldwide,"
said David Oxford of Activision, Inc. "So it's a perfect
fit to preview this exciting video game to participants of the
WSOP Tournament where it will deliver to consumers the same excitement
and authenticity of pulling up a chair at the WSOP table and competing
against players of this year's WSOP Tournament."
For the first time ever, the 2005 WSOP Tournament will be held
at Harrah's Rio Suites in Las Vegas, the same location simulated
in the video game and the location of this year's Lifestyle Show.
ESPN has aired the WSOP seven times since introducing the sport
to the network in 1994, and garnered a 1.2 overall rating with
an average of more than one million viewing households during
their 2004 presentation of poker's premier event. The "World
Series of Poker" video game will be featured in television
spots on ESPN during the tournament.
Headquartered in Santa Monica, California, Activision, Inc. is
a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision
posted net revenues of $1.4 billion for the fiscal year ended
March 31, 2005.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia,
Spain and the Netherlands. More information about Activision and
its products can be found on the company's World Wide Web site,
which is located at www.activision.com.
The statements made in this press release that are not historical
facts are "forward-looking statements." These forward-looking
statements are based on current expectations and assumptions that
are subject to risks and uncertainties. The Company cautions readers
of this press release that a number of important factors could
cause Activision's actual future results to differ materially
from those expressed in any such forward-looking statements.
Such factors include, without limitation, product delays, retail
acceptance of our products, industry competition, rapid changes
in technology and industry standards, protection of proprietary
rights, maintenance of relationships with key personnel, vendors
and third-party developers, international economic and political
conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities. These
important factors and other factors that potentially could affect
the Company's financial results are described in our filings with
the Securities and Exchange Commission, including the Company's
most recent Annual report on Form 10-K and Quarterly Report on
Form 10-Q. Readers of this press release are referred to such
filings. The Company may change its intention, belief or expectation,
at any time and without notice, based upon any changes in such
factors, in the Company's assumptions or otherwise. The Company
undertakes no obligation to release publicly any revisions to
any forward-looking statements to reflect events or circumstances
after the date hereof or to reflect the occurrence of unanticipated
events.
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