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LLC.
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PR Newswire US
April 14, 2005 Thursday 03:30 PM GMT
HEADLINE: Research and Markets: Online
Poker - Driving Gambling to New Heights
DATELINE: DUBLIN, Ireland April 14
BODY:
Research and Markets (http://www.researchandmarkets.com/reports/c15766)
has announced the addition of Online
Poker - Driving Gambling To New Heights to their offering.
Detailed industry report includes results of a survey conducted
among industry experts featuring gambling's hottest topic.
Gambling reinvents itself constantly, and online
poker is the product that seems to be the current guarantor
of future growth. Online
poker is the perfect symbiosis of two mega trends in gambling:
online gambling and poker. What began as triumphant advance in
the US is now leading to a global poker wave on the Internet with
tremendous potential.
- The amount gambled on poker websites around the world is estimated
to be more than USD 60 billion for 2005.
- More than 60% of the industry experts surveyed believe that
online poker will be the dominant offer in online gambling in
2-3 years.
- 75% of the industry experts surveyed believe that the global
annual rake/commission in the 2-3 years will be more than USD
4 billion.
An important reason for the rapid growth of online
poker is the increasing number of successful TV shows featuring
poker. There are many examples of successful poker
TV coverage, among them the World Series of Poker on ESPN, Celebrity
Poker on Bravo, and the European Poker Tour on Eurosport.
Online poker has
also gone up in the estimation of the global business and financial
community. Betting heavyweight Sportingbet just recently bought
poker site Paradise
Poker for about USD 300 million -not a bad price for a site launched
in 1999, but more than 53% of the experts surveyed believe this
price to be appropriate.
But this study also points out that the online
poker market will become a tougher market in the future. With
decreasing revenues per active player and growing competition,
the poker operators
have to find successful strategies for the future. The industry
insiders surveyed recommend as the most important strategies for
the future the creation of poker networks, the entry into the
market by more betting brands such as Ladbrokes, and the consolidation
of poker sites.
When it comes to geographical expansion, Europe seems to be the
place to go; 52% of the experts believe that Europe offers the
greatest future potential for online poker. Market leader PartyPoker,
for example, is planning to launch its presence on television
throughout Europe very soon and already operates its site in one
other language besides English -German.
Topics covered in the report include:
- Online poker -Symbiosis
of the two current mega trends: online gambling and poker
- The growing online
poker market
- Overview of relevant online poker sites
- Entertainment and poker -The perfect match
- Software providers
- Future development
- Recommendations
- Methodology
- Appendix
Companies mentioned:
- American Gaming Association
- Anheuser-Busch
- Apex Poker Network
- Bellagio Casino
- BetandWin
- Betfair
- Boss Media
- Bravo Network
- Cassava Enterprises
- Challenge TV
- eBay
- Empire Poker
- ESPN
- European Poker Tour
- Eurosport
- FHM
- GAT
- Golden Palace
- Harrah´s
- IGGBA
- IGlobalMedia/Partygaming
- International Poker Federation
- InterPoker.tv
- IntertopsPoker
- KahnawakeGaming Commission
- Ladbrokes Poker
- Merrill Lynch
- Microgaming
- Pacific Poker
- Paradise Poker
- PartyPoker
- Pizza Hut
- Playtech
- Poker Rook
- PokerStars
- PricewaterhouseCoopers
- Random Logic
- Sportingbet
- Sunset & Vine
- Travel Channel
- TribecaTables
- Ultimate Bet
- Victor Chandler
- WagerLogic
- WagerWorks
- World Poker Tour
- World Series of Poker
- Yahoo
For more information visit http://www.researchandmarkets.com/reports/c15766
Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980
CONTACT: Laura Wood, Senior Manager of Research and Markets,
press@researchandmarkets.com , or fax, +353-1-4100-980
Web site: http://www.researchandmarkets.com/reports/c15766
SOURCE Research and Markets
URL: http://www.prnewswire.com
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