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Copyright 2004 Telegraph Group Limited
THE DAILY TELEGRAPH(LONDON)

October 02, 2004, Saturday

SECTION: City; City Diary Pg. 36

HEADLINE: Here's Jason Parker ...

BYLINE: Edited by HELENA KEERS

BODY:
HERE'S Jason Parker, the new face of Blue Square's online poker service. While Paradise Poker pulled out all the stops and used supermodel Caprice in its ads, Blue Square has decided against this traditional attraction. Instead of scantily clad women, you get Parker from Ugly Models. Blue Square's spokesman says: "We are having a dig at our rivals and highlighting that you don't know who or what you're playing against." helena.keers§telegraph.co.uk

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