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Copyright 2004 Haymarket Publishing Services Ltd
PR Week
November 5, 2004
HEADLINE: POKERSTARS SETS SIGHTS ON WOMEN
BODY:
The world's second largest online
poker site PokerStars has included women's media
in a broadly targeted PR campaign to promote its involvement in
the European Poker Tour (EPT).
Sharon Reid, account director at Jackie Cooper
PR, which is working on an initial six-month PR drive, explained
that the internet offers women a less intimidating introduction
to poker
than casinos.
The campaign will highlight examples of success
users have had to drive consumers to the site. It will also publicise
the EPT, which launched this year, with upcoming events in Austria,
France and the grand final in Monte Carlo next March.
PokerStars is a US client of JCPR's parent
company Edelman.
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