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Copyright 2004 Centaur Communications
Ltd.
Marketing Week
July 29, 2004
HEADLINE: PartyPoker.com seeks agencies for
UK launch
BODY:
PartyPoker.com, which claims to be the world's
largest online
poker website, is looking for agencies to launch
its gambling service in the UK. The company is understood to have
a war chest of up to £4m to support its launch.
PartyPoker.com is owned by iGlobalMedia, an
online gaming company that owns a number of other online
poker, casino and bingo brands.
PartyPoker.com has approached a number of
media agencies, although it is not known whether the company plans
to appoint an ad agency or create its advertising in house. The
company is said to be considering the use of sponsorship as part
of its advertising campaign.
Launched in August 2001, PartyPoker.com says
it is now the largest online poker room in the world, although
the company's business comes mainly from the US. The website holds
an annual poker event called the PartyPoker.com Million tournament,
which generates a prize pool of over £3m.
PartyPoker.com will join the growing online
gaming market in the UK. Most recently, ParadisePoker.com
hired design agency Nowwashyourhands to handle the ads for its
poster and print campaign, featuring model Caprice. Advertising
for online gaming sites is still restricted to certain channels,
although it will be deregulated under the proposed Gambling Bill.
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