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HEADLINE: PokerStars.net and FOXsports Team Up
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The recently penned deal between PokerStars.net and the media company FOXsports has a lot more impact in the world of Poker than some people may think. First of all these are some of the world’s largest companies in their particular industries. Pokerstars, being the world's biggest poker room and FOXSports one of the world’s largest news and entertainment outlets. This combination can not help but have a massive impact on the popularity of poker especially in America.
FOXSports.com will become the main source of poker information on the web. Free poker games will be made available online by FOXsports along with up to date information for tournaments and the skills of strategy management and styles of play.
Currently ESPN provides the most poker coverage with little or no information on other sports media sites.
Vice President of Gaming at FOX, Jim Bernard, who was excited about the deal that will promote the free and fun aspect of playing online poker commented, "FOX Sports is thrilled to team up with PokerStars.net. Poker enthusiasts are some of the most fanatical and engaged sports fans on the web today. We look forward to delivering the poker experience to our 26 million users."
PokerStars, North America Regional Marketing Director, was very positive about the agreement with FOXsports, said, "FOXSports.com is one of the most popular online destinations in the world, with thriving sports, gaming, and poker arenas that host the best live and editorial content on thousands of sporting and gaming events every week. This tie-in will see FOXSports.com and PokerStars.net combine the best live and editorial content with the web’s best online poker games.
Media companies that see the popularity of poker as a positive revenue generators are using a sound set of business rules. Giving the people what they want at the right moment is key to a successful venture. PokerStars.net is the poker portal for the non gambling consumer who just likes to play the game and learn a little while doing it.
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