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Poker News: November 18th, 2010

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HEADLINE: Phil Hellmuth and UB.com (Ultimate Bet Poker) Splitting Ways

Body:
The cooperation of Phil Hellmuth and Ultimate Bet is one of the oldest in the field of poker as the popular online poker player known as the poker brat was substantially the man behind the growing success of the US facing online poker room part of the Cerues Network. Rumors, however, which recently saw the light of day, call into question the continuation of this cooperation as UB.com does not seem willing to continue to cover the amount of sponsorship Hellmuth requests to continue playing poker with the colors of UB.

Mike Johnson of Pokercast.tv, started a thread in popular poker forum “2 +2″ in which there are chances that Phil Hellmuth will withdraw from Ultimate Bet. Johnson believes there is a conflict between the site and the popular player, which could result the end of their cooperation. As Johnson states – whose opinion is always respected because of its position and experience – Hellmuth does not wear the logo of the Ultimate Bet for several weeks now. This happened in the recent NAPT Bounty Shootout – which was filmed for television broadcast. Johnson believes that perhaps Ultimate Bet is not willing to meet the financial demands of Hellmuth who will remain – possibly – without a sponsor in the near future.

Many believe that Hellmuth is no longer the player who he was once, and that the fact that he states that he is is the “best player in the world” is a fact that can true only in his own complicated head which is what drives him to do what he has done during recent years in land based poker appearances! Even so, however, Hellmuth is one of the most famous players in poker worldwide which, itself, raises his value in the marketing of the game.

The scenarios discussed in this thread, after the eventual departure of the “Poker Brat” from Ultimate Bet (ub.com), were many. The main were a possible integration of the dynamic Hellmuth to one of the two giants of online poker, PokerStars or Full Tilt Poker as their increasing popularity lacks Hellmuths contribution which does have a big audience behind him.

Of course, given the personality and character of Hellmuth, it is not sure whether he would like to share the focus of “spotlights” with other professionals who are already part of the teams of the aforementioned poker rooms. For this reason, a good choice for Hellmuth seems that would be PartyPoker – if and when, of course, the poker room returns to the U.S. market. As Party Poker doesn’t have a “No. 1 Professional” on its team, Hellmuth would be the” No. 1 Poker Pro of the poker room.

However, there is another scenario that Hellmuth can follow – if he eventually stops cooperating with Ultimete Bet as he can always follow in the footsteps of Doyle Brunson and set up his own poker room – although, as someone pointed out very successful, “Few European poker fans will want to play at a poker site, whose owner called some customers ‘idiots from Northern Europe’! All this of course will remain only in the realm of fantasy, until the rumors / suspects of Hellmuth’s departure from the Ultimate Bet will be confirmed.

It is worth mentioning that several problems with security during the recent past with the overall network hosting UB.com and Absolute Poker have of course driven players away and have downgraded credibility of the network in a whole. During this period pokerstars.com and fulltiltpoker.com have increased their player volume and their overall online exposure with pokerstars.com increasing is sign up bonus from 100% up to $50 to 100% up to $600 with the new PokerStars Bonus Code while fulltiltpoker.com has introduced a patent pending product coming under the name Rush Poker which has changed the overall concept of poker online. Just recently the latter has announced that its patent pending game has been released for mobile play which is also expected to increase the overall popularity of both its name as an online poker room and its new product.

As far as a possible migration of the Poker Brat to any of the above mentioned online poker rooms we personally would like to comment on the threads posted on 2+2 as we don’t believe that Hellmuth would take the hit on moving to pokerstars.com or fulltiltpoker.com as his way of thinking is just not fit to be confronted with Ivey or Negreanu; as far as opening his own online poker room we again think that its just not going to be a profitable business with the way things are evolving with processing in the USA. We would put our money on a possible retirement or a possible reinforcement of Hellmuth to Party Gaming as the brand is said to be preparing for a possible entry to the US later in the New Year

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Article downloaded from the World Wide Web on November 24th, 2010
http://www.luckyroom.com/phil-hellmuth-ubcom-ultimate-bet-poker-splitting-ways-5545

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