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Copyright 2005 Online Casino News
October 23, 2005
HEADLINE:
New Online Poker
Room with an Indian Twist
BODY:
TeenPatti.com, an online
poker site oriented for an Indian audience, has signed a contract
with LoboGaming Corporation for use of its software. The new site
will be aimed specifically at attracting Indian gamblers and is
the first site to licence LoboGaming’s software.
The agreement is worth over $1,000,000, with LoboGaming also
gaining a share of TeenPatti.com’s profits. The site is
unique in its Indian orientation and as such is likely to capture
the huge market India promises. LoboGaming, part of the Taj Systems
Inc parent company, has taken a keen interest in the emerging
sub-continental economy.
“The key for Taj and LoboGaming is target marketing versus
mass marketing,” said Jay Patel, Taj Systems’ CEO.
“In what is one of the most lucrative and fastest growing
industries in the world, positioning oneself as a market leader
within a specific demographic is paramount. We believe this will
be the most successful strategy to create maximum penetration
towards capturing the largest share of the massive Indian gaming
market.”
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